Encouraging respect and empathy for the arts and artists.

Encouraging visitors to share their opinions and develop criteria of their own about art.

Understanding artistic and educational practices as useful tools to build and produce knowledge.

Promoting shared, cooperative learning along with individual critical thinking.

Underscoring the importance of creativity and imagination, feeling and pleasure as horizontal learning tools.

Reinforcing the role of teachers, Museum educators, and artists in learning processes.

Using the Museum as a place for learning and a useful learning tool.

Promoting exchanges with cultural institutions and agents in the Basque Country to generate a program of activities in several disciplines, and communicating the wealth and variety of projects and initiatives being developed in our area.

Making the different existing communities visible while reinforcing the Museum’s role as a meeting point, a knowledge hub, and a space in dialogue with its immediate surroundings, contributing to the understanding of diverse social contexts.

Promoting different educational experiences and forms of learning.

Targeting the educational programs at all kinds of audiences, both Museum visitors and people with no access to the Museum.

Designing international training programs targeted at artists and art students, taking advantage of the Guggenheim Museum Bilbao belonging to the Guggenheim Constellation.

Underscoring the importance of hospitality through activities delivering long-lasting museum experiences where wellbeing and assertive communication prevail.