Barbara Kruger

The Guggenheim Museum Bilbao proudly presents the first survey exhibition in Spain of work by renowned American artist Barbara Kruger. For over forty years, Kruger has captivated audiences by blending striking images from mass media with bold, thought-provoking phrases that challenge the viewer to confront the power dynamics shaping identity, desire, and consumerism. Her iconic works speak directly to us, encouraging reflection on how we relate to one another and the world around us.

This exhibition showcases Kruger’s ability to transform architectural spaces into immersive, text-driven experiences. Visitors will step into powerful installations where language takes center stage, enveloping entire environments with vinyl, soundscapes, and multichannel video works. Many of these pieces revisit and reimagine Kruger's early works, brought to life anew through digitization, large-scale LEDs, and the integration of sound.